![]() Stop at a Humble station for new Enco Extra gasoline, and see why the “Happy Motoring” Sign is the World’s First Choice!” Working wonders with oil through research, Humble provides energy in many forms - to help heat our homes, power our transportation, and to furnish industry with a great variety of versatile chemicals. Yet, the petroleum energy Humble supplies - if converted into heat - could melt it at the rate of 80 tons each second! To meet the nation’s growing needs for energy, Humble has supplied science to nature’s resources to become America’s Leading Energy Company. When it was Cool to Boast About the Ability to Melt Millions of Tons of Glaciers a DayĪs Humble Oil’s 1962 glaciers ad put it: “ EACH DAY HUMBLE SUPPLIES ENOUGH ENERGY TO MELT 7 MILLION TONS OF GLACIER! This giant glacier has remained unmelted for centuries. In the 1960s, Humble Oil – contra its name – bragged about its size and technical efficiency by boasting that it could melt millions of tons of glaciers every single day of the year. Today, global warming is taken seriously by most people and the overwhelming majority of scientists, both in America and around the world. Take for example a 1962 ad by Humble Oil & Refining Company – which eventually rebranded as Exxon – for its Enco brand gasoline. Due to social, political, or technological advances and changes, things that seemed like a good idea and that were perfectly acceptable in one era, can be seen today as silly, ridiculous, or outright evil and offensive. Reading those ads in the present and knowing what we know now, it becomes clear that they did not age well. If you go through advertisements from back in the day, you will often come across ads that prior generations saw as totally innocuous and non-controversial. There Was a Time When Exxon Did Not Think It Was Evil to Brag About Melting Glaciers Melting glaciers are a huge and growing problem. In 1999, the company finally agreed to contribute to a fund to compensate its former slave workers. Ever since, Hugo Boss has, understandably, not been keen to celebrate its founder or discuss its prewar history. So he was forced to transfer ownership and management of the company to his son-in-law. He appealed and managed to reduce the penalties, but the business ban was not lifted. In the post-war de-Nazification, Hugo Ferdinand Boss was heavily fined, stripped of his voting rights, and prohibited from running a business. Those who attempted to flee were sent to even more dreadful places if captured, such as Auschwitz. During air raids, they were not allowed into shelters but had to remain in the factory. They were insufficiently fed, received inadequate medical care, and lived in unsanitary barracks infested with lice and fleas. The slave laborers’ working conditions were dreadful. Beautiful Outfits, Manufactured in Horrifically Evil ConditionsĪs WWII raged, Hugo Boss used hundreds of slave workers, mostly from Poland and France, to meet the increased wartime production demands. By then, Hugo Boss had contracts to outfit the SS, SA, Hitler Youth, German rail workers, postal employees, as well as the German army, navy, and air force. Production continued and expanded during WWII. Before long, Hugo Boss’ production orders expanded from Brown Shirts’ uniforms to include the SS’ black outfits, and the black-and-brown uniforms of the Hitler Youth. ![]() He eventually joined the party, and when the Nazis took power in 1933 Boss, as an active party member and enthusiastic supporter, was on the inside track when the new regime awarded clothing contracts. He established a textile factory as a family-run business in 1923, and one of his early big contracts was to supply uniforms to the Nazi party’s SA storm troopers, or Brown Shirts. He was an enthusiastic Nazi who devoted his talents to making Hitler’s evil goons look as snazzy as possible. Less cool was the history of the company’s founder, fashion designer Hugo Ferdinand Boss (1885 – 1948). There was a time when it seemed that no yuppie was cool unless his wardrobe contained Hugo Boss shirts, suits, socks, sunglasses, cologne, and man-thongs. Snazzy outfits made by Hugo Boss for the Nazis.
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